Inspiration – British Midland International Logo Facts, Meaning, History & PNG

British Midland International Logo

evolution history and meaning, PNG

  • Download PNG British Midland International Logo PNG While British Midland International has ceased operation, the history of the BMI logo contains interesting material for research as it reflects the evolution of logo design since the 1950s.
  • When the company was renamed Derby Airways about three years later, there was no need for a new logo as the initials remained unchanged.
  • 1964 After the company changed its name to British Midland Airways (BMA), it adopted a new logo.
  • It featured a stylized aircraft in flight over the sky-blue background.
  • The central part of the aircraft was formed by a stripe housing the lettering “BMA” in dark blue.
  • 1985 The airline shortened its name to British Midland (BM) and introduced a completely different emblem.
  • It was now dominated by the letters “BM” formed by horizontal stripes, which made them somewhat similar to the IBM logo.
  • Similar to the letters above, it was also italicized, which reinforced the implied motion.
  • The background was dark blue.
  • Although there was a lot of implied motion, this logo looked pretty heavy because of the bold letters, dark colors, and abundance of details.
  • The emblem was dominated by the full name of the airline, while the “BM” mark grew smaller and moved to the left.
  • While the monogram still featured the old shape and color, the heavy dark blue background disappeared.
  • 2001 The company was rebranded as BMI British Midland and went through one more update of the visual brand identity.
  • The company stated that the new brand identity: “is now based around the Brand Driver ‘speed with charm and style’.” 2003 When the company’s name was shortened to BMI, the lettering “British Midland” disappeared from the logo.
  • 2010 The company started to use the full name hoping the words “British” and “International” would help to win the markets where the airline is relatively unknown.
  • As a result, the British Midland International logo grew more cluttered.
  • The abbreviation, which was now white and more rounded, moved into a blue 3D circle.
  • The full name was added to the left.
  • The type it featured was somewhat similar to the one used for “BMI” but was not exactly the same.
  • This was hardly a beneficial approach in terms of the integrity of the image.

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