AEG logo and symbol, meaning, history, PNG
- Download PNG AEG Logo PNG While the logotype of the German manufacturer of electrical equipment AEG has always been based on the company’s name, its overall look has changed a lot over its more than 110-year history.
- Meaning and history 1896 One of the earliest versions of the AEG logo, which was adopted in 1896, featured the letters “AEG” in an intricate vintage script.
- The same problem took place in case of the 1900 and 1908 logotypes, although, unlike their predecessor, they didn’t look like a medieval monogram.
- We should also say they weren’t very legible, especially the “g,” which could have been easily mistaken for the “s.” 1907 — 1908 The logo was redrawn, but it still remained what it was – a monogram with elegant and unusual letters.
- The glyphs were block capitals with serifs.
- They were placed inside an ellipse formed by an extended end of the “g.” The design looked refined and more “human” in comparison with its predecessor.
- 1985 — 1996 The frame disappeared, while the wordmark became red.
- It was a very vivid and eye-catching shade.
- 2004 — 2010 Once again, the letters were red and were oriented horizontally.
- The red rectangle was gone.
- 2010 — 2016 The name “Electrolux” disappeared, but its emblem stayed next to the AEG wordmark.
- Nothing was left, but the three red letters on the white or charcoal background.
- It has been the first time when the font has been heavily modified.
- Font Unlike the classic 1912 version of the logo featuring a serif typeface, the current one sports a simpler sans serif font resulting in a clearer, more minimalistic wordmark.
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