Western Union logo and symbol, meaning, history, PNG
- Download PNG Western Union Logo PNG Western Union is a money transfer and finance company, which was established in 1851 in the USA.
- Today the company operates across the globe and is one of the best known American firms worldwide.
- Meaning and history The main thing, which makes all of the Western Union logos, created throughout the company’s history, look alike, and increases its recognizability, is the yellow and black color palette, which was introduced with the very first logo, designed in 1969, and still stays with the brand.
- 1969 – 1990 The original logo for Western Union boasted a bright yellow rectangular badge with massive black lettering on it.
- The lettering was split into two levels, with the extra-thick “WU” in a custom geometric sans-serif on top, and the whole “Western Union” inscription under it.
- The bottom part of the logo was executed in the lowercase of a strong and futuristic sans-serif typeface, which added a sense of progressiveness and speed.
- The logo was also available in other color combinations: monochrome, yellow and white, or yellow lettering on a black background, which later became the brand’s signature version.
- 1990 – 2013 The redesign of 1990 made the Western Union logo look more elegant and professional, switching the massive a custom typeface to a mode delicate and traditional sans-serif, and writing the wordmark in all capitals.
- The main color palette now featured a black background and yellow accents.
- Another new thing about the brand’s logo was two parallel lines, placed vertically on the right from the inscription, also in yellow.
- The emblem featured two extra-bold overlappings “WU”, which were colored white in the overlapping spot, and gained a thin black line, repeating the contour of the “W”.
- The emblem could be used on its own in the original palette, or monochrome.
- 2019 – Today The Western Union Logo became simpler and more sophisticated in 2019 when the typeface of the inscription and the emblem gained thinner and cleaner lines.
- Now the “W” overlaps the “U”, making its black contour cut the second letter’s upper part diagonally, and the two lines, separating the logotype from the signifier are colored white.
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