Victoria Secret logo and symbol, meaning, history, PNG
- The earlier versions have a retro feel, while today the wordmark has a more utilitarian look.
- Meaning and history One of the earliest wordmarks, which was featured on the 1977 catalogue, sports a vintage script with many fine details.
- In the mid-1980s, however, simpler and clearer typefaces, both serif and sans-serif ones, started to be used.
- The company experimented with the font weight and proportions before setting on what looks very close the current version in the 1990s.
- Symbol The basic logotype is a simple wordmark in black on the white background.
- All the letters in the serif typeface are capitalized, yet the initials are slightly higher than all the other letters.
- In addition to the primary logo, a variety of other symbols are used, including the monogram, patterns, and logotypes for the company’s sub-brands.
- Throughout its history, the brand has used the efforts of its in-house team and help from brand agencies.
- Among the firms that have worked on the brand was the Mucca’s studio, which created an internal brand book, provided VS with an updated logo, a new monogram, as well as a set of patterns and icons.
- The New York-based Studio 191 participated in updating and developing the Victoria’s Secret logo, created verbal and visual identity for the company’s sub-brands, including The Lacie, Hosiery, Supermodel Essentials, VSX, and more.
- Font In the 2000s, the company used a customized version of the Trajan font from Adobe (created by Carol Twombly in 1989).
- Color Say “Victoria’s Secret” and everyone will think “pink”.
- However, it’s not the only color associated with the brand.
- Black is also used extensively, to make the main color look more refined.
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