evolution history and meaning
- Download PNG Vespa Logo PNG Vespa is an iconic Italian brand of retro-scooters, which are produced by the Piaggio.
- The brand was created in 1946 and today is one of the most recognizable names of the scooters across the globe.
- Meaning and history The name of the brand, Vespa, translated from Italian as “wasp”.
- When the first prototype was designed — its body shape resembled the Piaggio family of a wasp.
- Vespa is an icon and a tribute to the Italian design and style.
- The brand’s visual identity hasn’t been updated for 70 years of its history but was always aiming to reflect the company’s values of freedom, youth, fun, and fashion.
- 1946 – 1952 During the first five years, Vespa scooters were produced under the Piaggio logo, which was composed of a shield-shaped base, diagonally divided into two equal parts.
- The upper part featured a dark blue background with a big white letter “P” on it, while the lower, pale blue part, contained a fine and elegant “Piaggio” lettering.
- 1952 – Today In 1952 the iconic Vespa logo was designed.
- The wordmark is underlined, which makes it look more confident and strong.
- The very first Vespa logo was executed in monochrome and later changed to the deep blue color palette.
- After Vespa got its own logo, Piaggio redesigned their visual identity, adding an abstract representation of a wasp to it.
- The Emblem The Vespa emblem is executed in a silver medal, which looks perfect on all the brand’s scooters with their distinct colors.
- It creates a sense of movement and style.
PNG Design and Logo Download
