The first logo in the world
- It was then that the first graphic image appeared, which became the official presentation of the trademark HMV.
- Where did the logos come from Formally, the logo as a graphic image associated with a trademark is a product of the twentieth century with its technologies and competitive struggle in the markets.
- However, in reality, it can be said that earlier images played an important role in communication.
- And first of all, we are talking about heraldry, that is, the science of patrimonial arms.
- Aristocratic families, cities and countries had their own arms, where every element and even color had a special significance.. Companies – trading, manufacturing and providing other services – have used the previously invented promotion strategy, only now they have formed and maintained a reputation not of the family, but of the enterprise.
- And the rules of heraldic, mandatory for the arms, in the logos are not strictly observed.
- The first logo, based on the image, appeared in the last years of the XIX century.
- The first official logo: pre history As often happens, the occasion for creating the first logo was the case.
- The dog whose master died, listened with great interest and attention to the voice of the latter, recorded on a phonograph.
- The brothers of the deceased drew attention to this and found this image very powerful and attractive.
- Therefore, in 1899, a picture of a dog listening to a phonograph was created.
- Even today, a dog listening to a phonograph meets customers in the salons of HMV.
- Hero of the first logo The hero of the first officially registered trade logo was a British dog named Nipper.
- And in combination – the hero of the first graphic logo.
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