evolution history and meaning
- Download PNG Tassimo logo PNG Tassimo is a French hot beverage system brand, founded in 2004 by Kraft Foods.
- The brand is owned by Jacobs Douwe Egberts.
- Meaning and history 2004 — 2009 The original Tassimo logo looks inviting and friendly.
- The gradient supports the “liquid” feel, while the rounded shape of the letters supports the “friendliness” theme.
- The initial “T” is placed in a shape representing a cup as seen from above.
- It already looks pretty much like the current one and totally different from its predecessor.
- The “T-cup” design has disappeared.
- Now, there is a flower made up of multiple petals of different colors.
- The type is new, too.
- The shape of the “a” has been inspired by the cup (although it looks different, more minimalist and sleeker than in the previous version).
- They combine sharp and rounded angles, to echo the shape of the flower petals next to the wordmark.
- The wordmark was colored gray instead of the old black.
- The Tassimo icon resembles a flower with 6 colorful petals, symbolizing the variety of flavors the brand can offer.
- The Tassimo logo looks friendly and airy due to its white background, the colorful icon and fine clear lines of its black elegant typeface.
PNG Design and Logo Download
