Inspiration – Refinery29 Logo Facts, Meaning, History & PNG

Refinery29 Logo

Refinery29 logo and symbol, meaning, history, PNG

  • Download PNG Refinery29 Logo PNG The Refinery29 logo introduced in 2013 may look confusing, yet it has a hidden meaning appealing to a new group of readers.
  • Meaning and history The women’s digital media and entertainment company was established in 2005 by four co-founders.
  • The brand claims its mission is to help people discover and refine their personal style (hence the name “Refinery”).
  • Today, it has over 500 million users across platforms.
  • 2005 – 2013 The original logo was a black wordmark using two typefaces: the word “Refinery” in capitals was given in a simple sans serif font, while “29” featured a more “script-y” type making it look a bit like a house number.
  • 2013 – Today The monogram logotype adopted in 2013 was created by the New York office of the brand consultancy Wolff Olins.
  • Interestingly enough, if you take a closer look, you may notice that, in addition to “29”, one more number – “30” – can be seen there, formed by the letter “R” and the circle.
  • In fact, it can be a tribute to the thirtysomethings who loved Refinery29 in their twenties, and still do, and also a way to attract attention of the age group.
  • Quite a few people find the 2013 emblem jumbled as it takes a few seconds to realize whom it belongs to.
  • Yet, taking into consideration the hidden message, it is not that easy to decide whether the more legible earlier logo was actually better.
  • Font The typeface featured on the Refinery29 logo is minimalistic and elegant.
  • This approach certainly reinforces the overall brand.
  • Even on the company website, the use of color is minimal.
  • When anything other than black or white is used, it is most often just a way to highlight article categories.

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