evolution history and meaning, PNG
- The company is the owner of an integrated payment network which allows its customers to effect payments through mobile, online and offline channels.
- In 2017, the company got an income of more than 4000 billion roubles and its year turnover reached 911 billion roubles.
- Meaning and history The logotype of QIWI was elaborated in 2007 when the company was established.
- It had a very distinctive feature which made is easily recognizable among numerous Internet payment facilities.
- Its main emblem became a specially designed capital Q letter.
- The trick was that the letter’s bowl was bisected by its tail which was designed as a funny head of a kiwi bird.
- The big Q was made in a conspicuous gold yellow colour.
- To the right of the emblem was the name “QIWI” in cobalt blue.
- Under the Latin inscription was a duplicating one in Russian script.
- It used the same colour and font but was twice as small as the Latin wordmark.
- The last version appeared in February 2018.
- This time both the big Q and the Latin wordmark are in golden yellow with a smaller black word “wallet” in Russian script under it.
- Today QIWI logo can be seen on numerous payment terminals in trade centres.
- For the customers, the logo means an opportunity to make their payments in a safe, convenient and timely manner.
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