Proton logo and symbol, meaning, history, PNG
- Meaning and history The evolution of the Proton logo is truly impressive, as the brand started from Malaysia, oriented only on the local market, so the first two badges were about the country’s legacy and religion, depicting the main Muslim symbols.
- The more mark in the lowercase was written in a custom font, resembling Arabic lettering, and placed under the badge.
- One, with the star and the moon, was used only on the local market, while two others — white and yellow mandalas in a deep blue background — were placed on the exported cars.
- The wordmark was sometimes used with the badges and was repeating the design of 1985 but in bolder contours and a darker shade of blue.
- 2000 – 2008 2000 became a year of a huge rebranding for the company.
- The new symbol was adopted — now the Proton badge was composed of a dark purple shield with a thin gold outline and a green circle in the middle.
- The symbol of strength and courage the animal looked modern and stylish, showing the progressive approach of the brand.
- The lettering was slightly on larger and thickened.
- 2016 – 2019 The wordmark is being removed from the crest and placed under it in 2016.
- The silver parts of the emblem gained more gloss and started looking even sleeker.
- As for the wordmark, it was executed in a bold sans serif, using the same gradient metallic palette, but featured a thin black outline, which made it solid and distinct.
- 2019 – Today In 2019 the shield was removed from the Proton visual identity, and now it features only a circular emblem, where the redrawn tiger with its mouth open, is enclosed in a thin silver frame.
- The wordmark is placed under the badge and uses the same color palette, which looks balanced and fresh.
- As for the color palette, the brand started from blue and yellow, tried purple and gold, and finally came to the most minimalist solution — metallic silver.
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