Polestar Logo and symbol, meaning, history, PNG
- Download PNG Polestar Logo PNG Polestar is the name of an automaking brand, which was established in 1996 and owned by Volvo.
- Another product the Swedish company is known for is its electric engines.
- Meaning and history The visual identity of a luxury Swedish automotive brand has undergone one major redesign in 2017, after using its previous emblem for more than twenty years.
- 1996 – 2017 The very first logo for Polestar was composed of a solid bright blue square in a thin delicate light gray outline.
- The white lowercase inscription was placed along the bottom side of the square and accompanied by a small white four-pointed star placed slightly above it, in the right.
- The lines of the letters and the star were thin and fine, evoking a sense of freshness and even cold, especially on the ice-blue background.
- 2017 – 2020 The redesign of 2017 changed the concept of the Polestar visual identity, making it edgy, modern, and sharp.
- It was a stylized polar star, composed of two black arrowheads, placed diagonally and pointing to the center.
- The two elements of the emblem also resembled two birds and evoke a sense of freedom and comfort.
- 2020 – Today In 2020 the Polestar logo was refreshed again.
- One half of each element was colored in light gray, while the second half — in its darker shade, and this way the logo became more dynamic and light, brilliantly representing the essence of the brand and its purpose.
- Font and color Though the official version of the Polestar visual identity does not have any lettering on ITC the logotype is still used by the brand depending on the needs.
- The Polestar wordmark is written in a lightweight font, which is very close to Eurostile MN Extended and Microgramma Std Medium Extended.
- The silver-gray color palette of the Polestar visual identity is fresh and cold, resembling polar nights and their crispiness.
PNG Design and Logo Download
