Oreo logo and symbol, meaning, history, PNG
- There have been more than ten different versions of the emblem for the famous cookies created, and most of them were completely different from each other.
- 1912 — 1923 The very first logo for Oreo was introduced in 1912 and stayed with the brand for almost a decade.
- It was an elegant and ornate black inscription in all capitals with the first “O” enlarged.
- The letters featured a distinct white outline and were placed on a calm and dark sea-blue background.
- The background was now colored red, and a lot of additional lettering was added to the nameplate, which first and last letters were replaced by two circular cookies, outlined in white and blue, like the other letters of the main wordmark.
- It was an elegant white inscription with a black outline, placed on a horizontal rectangular with the red background and black vignettes around its perimeter.
- 1940 — 1949 The blurred contours remained the main decorative element of the Oreo logo after its redesign in 1940.
- The “Oreo” wordmark in all capitals of a modern and stylish sans-serif typeface was written in white in the middle of the rhombus.
- The renewed color palette made the logo look exquisite and chic.
- A light gray elegant inscription in sans-serif had its letter “R” with a curved elongated tail.
- 1960 — 1972 A modern and cool logo, introduced in 1960, comprised a bright blue background with four white circles on it.
- 1972 — 1991 A predecessor of today’s instantly recognizable logo was created in 1972 and featured a white bold lettering on a blue background.
- 1991 — 1995 The jumping inscription gained a double outline in 1991- the wide one featured the same dark blue shade as the emblem’s background, and the outer one was thinner, in light blue.
- 2001 — Today The brand redesigned its tricolor logo into a three-dimensional badge in 2001.
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