evolution history and meaning
- Today the brand is a part of BMW Group and is one of the world’s most famous small cars designer and producers.
- The cars under the MINI trademark were produced by different manufacturers, so the brand’s visual identity was very different during its first years.
- The Morris logo became the base for the MINI emblem we know today.
- The 1962 logo featured a silver circle with red “Mini Cooper” lettering inside and two massive squared wings on both sides.
- That logo became an inspiration for the current one.
- It was a solid black circle in a black and white outline, with the bold white “Mini” lettering set on it.
- The inscription used a cool serif font with thick bars and thin sharp serifs.
- The emblem’s symmetry added style and modernity, making the logo strong and remarkable.
- 2001 – 2018 After the acquisition of MINI by BMW, the iconic winged logo was brought back and modernized.
- The 2001 MINI logo became a three-dimensional figure, which featured a black circle with a silver outline placed between two silver wings with sharp angles.
- The wordmark is executed in a sans-serif font with confident and neat lines.
- The Emblem The Iconic MINI emblem was created in 2001.
- It is a stylish and laconic emblem, that celebrates the free spirit of the brand, its youth and focus on design.
- It looks good on the car, featuring a silver color, and on the printables and web editions, in its monochrome palette.
PNG Design and Logo Download
