Lucky Brand and symbol, meaning, history, PNG
- It was established in 1990 by Gene Montesano and Barry Perlman.
- It filed for bankruptcy in the summer of 2020.
- We can mention several elements that have been part of the visual brand identity over various periods.
- It is stylized and looks like an asterisk but has a tiny stem hinting at its botanic origin.
- This creates a link with the product making the logo meaningful.
- “Denim” logos Probably the best-known versions were the dark blue ones (the same colors as the clover icon).
- 1990” in smaller glyphs.
- Also, you could come across a version where the word “Lucky” is above “Brands.” In this case, there are two clovers, one of them to the right, the other one to the left.
- This version of the Lucky Brand logo was white, which didn’t convey any message.
- Yet, here it formed a full circle around both the letters.
- Brown wordmark As of late 2020, the website features a much simpler wordmark.
- The elaborate cursive wordmark it used in the past was eventually replaced by the strict sans of the 2020 wordmark.
- Colors The older versions of the Lucky Brand logo showcased a dark blue shade inspired by the color of denim.
- The brown color of the modern logo is a complementary color for one of the most popular denim hues.
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