evolution history and meaning
- Download PNG Lexus Logo PNG Lexus is a Japanese brand of luxury cars, owned by Toyota.
- Its visual identity is based on elegant simplicity, which evokes a sense of luxury and fashion.
- The brand got its name occasionally.
- Toyota planned to name its daughter company Alexis, which was later shortened to Lexis, from which Lexus was derived.
- There are rumors, that Lexus IS an acronym for “Luxury EXports to the USA”, as the brand was focused mainly on the American market.
- Whatever the true version is, Lexus is a synonym to luxury and quality and its logo is one of the most recognizable in the automobile industry.
- The Emblem The Lexus emblem was designed in 1988 and remained almost untouched by today.
- In some versions it is open where the “L” is supposed to touch the frame, in others — it is complete.
- The shape of the Lexus logo refers to the Toyota visual identity, celebrating the two brands’ connection and heritage.
- Oval is a symbol of harmony and perfection, this is what the brand values most.
- The stylized letter “L” of the emblem is executed in an italicized custom typeface with smooth and bold lines, which reflect the brand’s elegance and finesse.
- The color adds volume and dynamics to the emblem and makes the wordmark modern and sophisticated.
- It makes the lettering alive and bold.
- On the media, Lexus uses a monochrome scheme for its visual identity, which is a perfect choice to accent on the brand’s elegance and to reflect the power and strength.
PNG Design and Logo Download
