evolution history and meaning
- Today the brand, specialized in the production of affordable cars and commercial vehicles, is owned by Renault Group and distributes its products all over Eastern Europe and some Asian countries.
- Meaning and history 1966 – 1970 The history of the Lada logo started in the 1960s, with the badge, created for AutoVAZ, which has never been used.
- The first, trial version of the logo was designed by a Russian artist, Vladimir Antipin.
- There was a strong resemblance to the iconic Fiat logo in this design, so probably it was one of the reasons it has never been used.
- 1970 – 1974 The first official Lada logo was introduced in 1970 and depicted a stylized image of a sailing boat, which looked like the one the northern people such as Varyags and Vikings used.
- The name of the marque, Lada, is a Russian name for this boat.
- Later in the same year, the lettering was removed from the logo, and it was just a white sailboat on a black background.
- 1985 – 1993 The color palette of the emblem was switched to blue, white, and gray in 1986, but that was not the only change of this redesign.
- The white Lada boasted delicate gray accents on its sail and looked bright on a sleek blue background.
- The gray accents were balanced by a gray outline of the rectangular emblem with rounded angles.
- He changed the vertical rectangle to a horizontal oval, redrawing the boat in a more abstract way with smooth wide lines.
- The color palette was kept, yet the blue shade became brighter.
- It was the first time when the logo was created by a foreign artist, Steve Martin.
- Video
PNG Design and Logo Download
