Knauf logo and symbol, meaning, history, PNG
- On its official website, Knauf describes its history as the way from “a family-run company to a globally operating family of companies.” It has been pretty consistent in its visual brand identity.
- The only element of the Knauf logo is the name of the brand set in a heavy sans serif typeface.
- The overall look of the type is rather generic.
- Yet, the extended ends of the initial “K” and the final “F” add a unique touch.
- They create a visual rhythm and a kind of symmetry, too.
- Although the letters are heavy, they are also italicized, due to which the design adopts some dynamism.
- We cannot say that the emblem is meaningful – it is impossible to guess in what industry the brand works judging by the Knauf logo.
- Yet, this approach seems sensible when it comes to a brand identity that belongs to a group of companies with different specialization.
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