ISO logo and symbol, meaning, history, PNG
- Download PNG ISO Logo PNG ISO is the name of an international organization, which specializes in various standards promotion for businesses across the globe.
- Today ISO operates in almost 170 countries around the world and has three official languages — English, Russian and French.
- Meaning and history The visual identity of the International Organization for Standardization has always been consistent and was only redesigned once, in 2018.
- Though even after the redesign the organization kept its original logo composition and the main idea, changing only the color palette and removing all the unnecessary lettering.
- The original logo was composed of two parts — a blue and white square emblem on the left and a simple and light wordmark, set in three levels, on the right.
- The parts were separated by a thin vertical line in the same blue color.
- The ISO emblem was composed of a white globe contour, placed inside a blue square, with bold overlapping “ISO” lettering on it.
- Laconic yet meaningful, the emblem showed the capture of the organization, and its intention to operate worldwide.
- The blue and white color palette of the original logo symbolizes the reliability and transparency of the organization, pointing also on such its qualities as a good reputation and authority.
- Though in 2018 the color palette has been changed to red and white, the logo hasn’t stopped looking professional and trustworthy.
- The new ISO emblem featured only the red square with a white globe and lettering on it.
- But the globe now is executed in fewer lines, which are also a bit thicker than on the previous logo.
- The typeface of the “ISO” has also been modified and became smoother and sleeker.
- The long lettering was completely removed from the official logo, making the emblem the main hero of the visual identity.
PNG Design and Logo Download
