Illy logo and symbol, meaning, history, PNG
- Download PNG Illy Logo PNG While the Illy logo has gone through several profound updates during its more than 85-year history, the red-and-white palette and casual touch have been creating a visual link between almost all the versions.
- Meaning and history 1934 The familiar red-and-white color scheme could already be seen on the brand’s original logo.
- The design featured a thin red ring with white and red filling.
- The white field housed a crown, while the red field featured the lettering “Illy Caffee Permanente Freschezza.” The word “Illy” was given in an elegant type.
- It was inspired by handwriting, although the letters were not connected with each other.
- The trademark was developed by Xanti Schawinsky, a graphic designer and collaborator of the Boggeri studio.
- We should point out, though, that Illy’s first poster designed by Schawinsky featured a different wordmark, with more intricate letters.
- The ring theme was separated from the wordmark.
- The logo now featured two rings with short horizontal bars, which represented two espresso cups (with handles) seen from above.
- The wordmark in white was placed inside a red box.
- This version had an apparent legibility problem, as the initial “I” could have been easily mistaken for a different letter.
- 1985 The legibility issue grew slightly milder because the lettering became larger.
- Although deciphering the initial “I” still presented a problem.
- 1992 The espresso cup design returned, while the wordmark grew simpler and better legible.
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