H&R Block Logo and symbol, meaning, history, PNG
- Meaning and history Brothers Henry W. Bloch and Richard Bloch started the family business in 1955.
- Since then, the typography of the H&R Block logo has remained virtually unchanged, although the overall look has been modified more than once.
- The thickness of the strokes is almost the same in every part of the wordmark, except for the thinner ampersand and a couple of other details.
- Below, comes the tagline “The Income Tax People,” which features smaller and lighter sans.
- Now, there is a green square to the left of the wordmark.
- The wordmark looks lighter, and you can notice a couple of alterations in the shape of the glyphs (note, for instance, the “R” and the “K”).
- The lighter type has sacrificed some of the “stability” quality of the previous logo for the “modern” feel.
- It should be interpreted in a more abstract way.
- The square shape is associated with reliability, stability, and order.
- So, if we try to understand why the tax preparation company could use this emblem, we can assume they wanted to say something like “We are reliable enough to take care of your money and paperwork, while you can relax.” 2014 – present The bolder weight has returned to the H&R Block logo – in this respect, it reminds the original 1955 version.
- The square has grown closer to the size of the letters, although it is still slightly larger.
- Font The type looks pretty much like Coflax Black.
- It is a geometric sans developed by Eric Olson and published by Process Type Foundry in 2012.
- Colors Since 1999, the H&R Block logo has used a bright and rather light shade of green as its main color.
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