evolution history and meaning
- Download PNG Fosters Logo PNG Foster’s is a brand of lager, founded by William and Ralph Foster in Melbourne, Australia in 1888.
- Meaning and history The Foster’s logo is a great example of using contrast colors.
- The brand’s color palette includes iconic blue, gold and bright red.
- The recognizable red Foster’s F sits within a gold roundel.
- After the last redesign, the word “Melbourne” features within the roundel and elsewhere on packaging.
- 1889 – 2001 The very first Fosters logo was created in 1889 and stayed untouched for more than a century.
- It was a bold white serif inscription in the uppercase, placed on a bright blue background under a colorful emblem, which became a basis for all the future redesigns.
- The emblem was composed of a sleek thick “O” in intense yellow color with the red capital “F” in a white outline, placed inside.
- 2001 – 2010 The redesign of 2001 removed the white wordmark from Foster’s logo, making the emblem the only element of the badge.
- The white outline of the “F” was balanced by a white outline on the internal part of the “O”.
- 2010 – 2017 In 2010 the darker shades replaced the bright ones, making the logo look more sleek and serious.
- The contours of the “F” were refined and softened, while some white accents were added to its red body.
- 2017 – Today The brand aims to stand out better on shelf and Foster’s made effective use of it’s large Foster’s F emphasized on the bottle’s main label as well as on the neck to allow easy recognition and distinction from a far.
- The Foster’s logo is contemporary and sunny, with informal and inclusive personality.
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