Esurance logo and symbol, meaning, history, PNG
- Download PNG Esurance Logo PNG The American-based (San Francisco) Esurance Insurance Services, Inc. sells different types of insurance ‒ auto, motorcycle, renters, and home by phone or online directly to consumers.
- It has been in business since 1998.
- At first the company was wholly independent, but since 2000 it has had different owners.
- Now it is Allstate’s subsidiary.
- 1999 – 2010 Until 2010 the Esurance insurance logo consisted of an icon and a wordmark placed to the right of it, everything in blue, green and white.
- The wordmark was the company’s name ‒ “Esurance Online Auto Insurance”.
- “Esurance” was in lowercase letterforms including the first letter “e” which was in blue color while all the other letters were green.
- 2010 – Today With time the insurer felt dissatisfied with its insignia.
- The company continued to grow, and their aim was to expand the target customer base.
- It could have implied numerous other companies.
- The new identity for Esurance including the logo was created by Duncan/Channon that was based in San Francisco as well.
- The result was a very laconic mark ‒ just the word “esurance” in black color, simple, but smart.
- Depicted in all lowercase, rounded sans serif letterforms the logo is easily remembered, though dozens of other companies have the same features in their logos.
- Yet, there is nothing in the logo that would point to “auto insurance”.
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