DPD logo and symbol, meaning, history, PNG
- Download PNG DPD Logo PNG The modification that the DPD logo went through in 2015 reflected the structural changes in its parent company.
- Meaning and history 1977 – 2015 The pictorial part of the old logo featured a white 3D cube with black sides.
- Around the hexagon, there were three identical boomerang shapes in red, which mirrored the shape of the sides of the cube and also resembled arrows.
- The cube could be interpreted as a base, a storage place, from which parcels are being delivered in various directions (arrows symbolize motion).
- The letters were capitalized.
- They featured an austere and perfectly legible sans.
- 2015 – Today The cube has moved to the left and was colored red, while the lettering has grown smaller.
- As a result, the design is now dominated by the cube.
- The “unfinished” effect echoes in the shape of the letter “p” with the white gap.
- In 2015, GeoPost joined its brands DPD, Chronopost, Exapaq, and Seur under one brand DPDgroup.
- Exapaq was renamed DPD France, while the emblem of Chronopost now featured a blue cube and a new type showing it was part of DPDgroup.
- The new design was developed by the London office of Lippincott.
- Font In addition to being minimalist and echoing the shape of the cube, the type on the DPD logo has one more advantage.
- This approach helps to create a visual connection between the letters making them look like parts of a single whole.
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