David Jones logo and symbol, meaning, history, PNG
- Download PNG David Jones Logo PNG The history of the David Jones brand started in 1838.
- Meaning and history The old David Jones logo featured the name of the brand together with the signature black-on-white houndstooth pattern adopted in 1967.
- The 2016 symbol On July 25, 2016, the brand unveiled a completely new logo.
- Not only was the font style revised, but the references to the houndstooth were removed.
- The emblem featuring a transitional serif type was criticized for the poor kerning, which was especially noticeable in “DA” and “ES.” In addition to the primary logo, which was given in a single line, there was also a stacked version.
- Here, the words melded together.
- From the one hand, this added a unique touch, while from the other, slightly damaged legibility.
- Current emblem By early 2017, the logo went through another update.
- This time, it was a pretty subtle modification.
- As there was no official statement from the brand, the alteration went unnoticed by the majority of customers.
- The ends of the serifs are now cut straight rather than rounded.
- The overall proportions and contrast have stayed pretty much the same, though.
- The list includes Aria Text G1 Regular published by Rui Abreu or Kostic Serif Medium published by Kostic Type Foundry, for instance.
- Colors The David Jones logo has been traditional in its palette: the black lettering on the white background.
PNG Design and Logo Download
