Chicago Cubs logo and symbol, meaning, history, PNG
- 1908 — 1915 The redesign of 1908 brought new symbols to the Chicago Cubs’ visual identity.
- The image was placed inside a bold and neat letter “C” written in a modern sans-serif, using a dark blue color.
- The image now looked sleeker and balanced.
- And the new simplified blue and white color palette was evoking a sense of stability, professionalism, and quality.
- 1916 In 1916 the bear was redrawn in blue, and now it was walking in his four legs inside a red wishbone “C” with a thick blue outline.
- The new color palette looked powerful and added a sense of danger and determination to the club’s identity, while the bear represented the character and fundamental approach of the Cubs to the game.
- 1917 The redesign of 1917 simplified the Chicago Cubs logo to a two-leveled logotype executed in calm blue using a square and modern serif typeface.
- The lettering was executed in a smooth square sans-serif with wide solid shapes of the letters.
- Being outlined in blue, the letter had a bold handwritten “UBS” in smooth thick lines placed in its middle.
- 1927 — 1936 In 1927 the “UBS” lettering was replaced by a blue bear’s silhouette, just like the one from the 1908 version, with the baseball bat in his hands, but with cleaned and refined contours and in a smaller size.
- The new badge was composed of a bold red letter “C” in a delicate blue outline with the blue “UBS” lettering placed inside it.
- The “C” was executed in a simple sans-serif typeface and featured a perfect circle shape.
- As for the additional lettering, it was also written in sans-serif, with thick blue lines and slightly squared contours.
- 1941 — 1956 All the elements of the logo were colored red in 1941.
- The composition was placed on a white background and outlined in thin blue, repeating the contours of the elements.
- The red and white combination, enclosed in a thin blue frame looks powerful and evokes a sense of professionalism, energy, and determination.
- 1979 — Today The lines of the Chicago Cubs logo were refined again in 1979.
- Keeping the shapes and style of the previous version, all the contours of all the elements were thickened and now the blue outline turned into a wide solid frame, and the inscription inside the “C” got enlarged and emboldened.
- Emblem The 1918 symbol was the start of a new era.
- It was the very first Chicago Cubs logo where the letters “UBS” were placed inside a big letter “C”.
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