Craftsman logo and symbol, meaning, history, PNG
- 1928 — The 1930s The very first Craftsman logo, introduced in 1938, featured a solid black oval, which was horizontally oriented and outlines in red.
- The wide smooth banner in white was crossing the badge horizontally, is also outlined in red, and having bold red lettering on it.
- The wordmark was executed in a simple yet solid sans-serif typeface and was accompanied by a delicate white “Tools” tagline, placed on a black background, under the right part of the banner.
- The 1930s The redesign of the thirties brought a new bright badge to the brand, and now its logotype in red square sans-serif was placed on a yellow horizontal rectangle with a delicate outline and shadow.
- The wordmark had all of its letters capitalized, but the “C” was enlarged and had its tail elongated, underlining the whole inscription,l.
- The 1960s — The 1970s The new badge was designed in the 1960s, and it was a modern and sleek emblem in light gray, with a double red and black outline and a stylish and edgy wordmark in red, repeating the typeface of the previous version.
- Two rounded screws were drawn on the badge, to show its metal structure and the purpose of the brand.
- The emblem features a solid red rectangle in a black outline with white bold lettering inside.
- 2015 — Today In 2015 the company starts using a modern and sleek badge, which resembles a logo for luxury cars.
- It is a shield-shaped emblem in a thick silver outline, executed in glossy gradient shades, which make the badge three-dimensional.
- The main color of the shield is red, and the silver stylized letter “C” in bold lines with diagonal cuts is placed in its center.
- Current symbol Around the same time as the yellow box logo was adopted, the company developed one more version of the emblem, which is still in use.
- It features white letters in a red rectangle with the black border.
- Font The bold custom font seen on the Craftsman logo belongs to the sans serif family.
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