evolution history and meaning, PNG
- Meaning and history The company was established in 1985.
- Its history started from a women’s ready-to-wear boutique named CLEO 3000.
- Today, the brand has over 1100 stores in more than 50 countries 1985 – 2016 The previous version of the Celio logo featured a bolder type with less space between the letters.
- 2016 – now Emblem The current logo features the word “Celio” in an unpretentious sans.
- As a result, it almost forms a ring.
- Also, the dot above the “i” is not a dot but a square.
- What makes the design distinctive is the red asterisk placed to the right of the word “Celio.” The asterisk makes the logo look as if there is a footnote somewhere.
- It makes us think we need to look for additional information, which adds the design an unusual touch.
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