Inspiration – Burberry Logo Facts, Meaning, History & PNG

Burberry Logo

Burberry logo and symbol, meaning, history, PNG

  • Today it is one of the most famous labels in the world, with its instantly recognizable iconic trench coats and checkered patterns.
  • Meaning and history For more than a century, the visual identity of the luxury fashion house has been associated with an equestrian, and his galloping horse.
  • It was an iconic logo, which hasn’t changed much throughout history, but in 2018 the company decided it needed a big change, and the rider was removed from the main logo, staying however the essential part of the brand.
  • 1901 — 1968 The very first logo for the fashion label was created in 1901 and featured a red emblem with a wordmark under it.
  • The emblem took the biggest part of the logo and depicted an equestrian with a pike and shield.
  • As for the wordmark, it was executed in all capitals in a bold serif typeface, looking solid and powerful.
  • The emblem is now smaller and abstracts, only a black solid silhouette, without any details and letters.
  • The lettering is now in title case and has a delicate “Of London” tagline in all-caps, written in the same serif typeface as the main inscription.
  • The logo looks ls now more like a fashion brand visual identity, reflecting style and elegance and representing an influential company with values of history and legacy.
  • 1999 — 2018 The redesign in 1999 balances the logo, enlarging the emblem and making the wordmark a little smaller.
  • The “Of” part is removed from the tagline, now it’s only “London” in capital letters, executed in the same font as the main wordmark, but in a smaller size and thinner lines.
  • 2018 — Today The current Burberry visual identity was created in 2018 and is a reflection of the new era for the brand.
  • Font The new Burberry wordmark in all capitals is executed in a modern sans-serif typeface, which is very similar to Urania Extra Bold font, designed by Dieter Hofrichter.
  • It is a stylish interpretation of the old school sans-serifs, with thick neat lines and distinct cuts and angles.

PNG Design and Logo Download