Brilliance logo and symbol, meaning, history, PNG
- Download PNG Brilliance Logo PNG Brilliance is the name of a relatively young Chinese automaking company, which was established in 1992.
- The company design and produces over 600 thousand vehicles per year and has its sales offices all over the globe.
- Meaning and history 1992 – 2002 The very first logo for Brilliance was introduced in 1992 and stayed with the corporation for ten years.
- It was a simple and traditional combination of burgundy “Brilliance Auto” lettering in a bold serif typeface, written in the title case, and a Chinese tag line with the name of the company in light gray hieroglyphics, set under the thin gray horizontal line.
- 2002 – Today The visual identity of the famous Chinese car brand is composed of a graphical emblem, which is very well recognized across the world and a modern and bright logotype, which is sometimes placed under the emblem, and sometimes used on its own, mostly in official documents and printed materials.
- The emblem of the Brilliance Auto is composed of a rounded silver symbol, where an abstract smooth figure is enclosed.
- The composition reminds of a cup or a Grail but executed in a modern and minimalist way.
- The gradient silver metal and its glossy surface only add timelessness and strength to a three-dimensional emblem, while the red logotype represents passion, progress, and professionalism.
- The Brilliance wordmark, placed under the emblem, is written in all capitals of a custom sans-serif typeface, where the horizontal bar of the letter “A” is removed and “B” has a sharp and playful tail coming out from its upper part.
- The intense red color of the inscription balanced the calm silver and represents the Brilliance brand as the one that values energy and dynamics, along with design and style.
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