Australia Post logo and symbol, meaning, history, PNG
- Download PNG Australia Post Logo PNG Australia Post is very proud of its emblem, which has featured the post horn symbol for almost four decades.
- Meaning and history In 1975, the so-called Postmaster General’s Department was split into two separate companies, Telecom Australia and Australia Post.
- Huveneers designed an icon featuring a postal horn (the device used by European postmen when they needed to make an announcement).
- In the negative space, a “P” could be seen.
- 1975 – 1996 Another version of the logo, created in 1975, featured the iconic red and white ambler accompanied by delicate yet stable and contemporary lettering in bold black lines.
- This version was used by the editorial for more than twenty years.
- 1996 – 2019 In the 1990s, the Australian Postal Corporation decided to update its brand identity.
- “Australia” and “Post” are the type of words that can’t belong to a single organization.
- Designers from the Emerystudio decided to make the red color, which was already perceived by the public as the color that “belonged” to AusPost, the cornerstone of the identity.
- The authors of the updated logo also used a different type and made the word “Post” stand out.
- As for the logotypes it is written in a title-case, with both levels using a traditional sans-serif typeface for its smooth thick letters.
- Symbol Font The brand uses the Zurich type family for its logo.
- The word “Post” features a slightly tweaked version of Zurich Extra Black, while the word “Australia” is given in Zurich Condensed.
- Colors While the previous Australia Post logo featured black, white, and red, the current emblem only comprises white and red.
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