Antena 3 Logo and symbol, meaning, history, PNG
- Today the channel is a part of the Atresmedia Group, which owns several other radio and tv portals.
- Antena 3 is the number 3 channel in Spain, which is also available worldwide through satellite services.
- The company experimented with its logo since the very first was introduced in 1989, just a year after the channel was launched.
- The logo was composed of a bold lowercase “A” in red, and a digit “3” in white, overlapping the letter.
- 1992 – 1997 The redesign of 1992 brought a completely new image to the Spanish tv channel, giving it the emblem we still can see on the screens today.
- 1997 – 2001 In 1997 the logo was simplified and refined.
- The tricolor emblem was now enlarged and the inscription in the iconic Garamond typeface was shortened from “Antena 3 Television” to just “Antena 3”.
- The lettering became bigger too, adding confidence and creating a more harmonized look of the whole logo.
- As for the color palette, the abstract badge was still executed in blue, red, and yellow color but now the darker shades of these colors were used by the channel.
- 2001 – 2002 In 2001 the brand changed the color palette of its logo to blue and white, setting the emblem in gradient glossy shades of blue and enclosing it into a thin circular frame in the same color.
- The lettering came back to the traditional contours and got enlarged again, still written in black Garamond.
- 2014 – 2017 Both elements of the Antena 3 logo were enlarged in 2014.
- As for the text-part of the visual identity, its typeface was switched to Gotham, an extended and solid sans-serif with a strong character and clean contours.
- The elements of the emblem got their contours cleaned and softened, and the color palette is now composed of only orange and white, with the “Antena 3” inscription set in the title case again, and executed in a fancy and stylish Isidora typeface with playful lines.
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