Amazon Kindle Logo
- Download PNG Amazon Kindle Logo PNG The Amazon Kindle is a brand of one of the most popular electronic readers in the world.
- The company made a great progress since its launch by Amazon in 2007 as a single device.
- Today the brand offers a wide range of e-reader devices and mobile applications.
- Meaning and history The Amazon Kindle name means “to light a fire”, and reflects the idea of being excited by reading.
- People responsible for the brand’s name are Michael Cronan and Karin Hibna, branding consultants of Amazon.
- The logo is a logical continuation of the main Amazon logo — Amazon with its orange arrow-smile and “Kindle” in a more simple and fine typeface but in a bright orange color.
- It is neat, modest and recognizable.
- For its visual identity the brand also uses an extended version of the logo — an image of the boy sitting under the tree with his Kindle.
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