Allianz logo and symbol, meaning, history, PNG
- Download PNG Allianz Logo PNG Allianz is a German insurance company, which also provides financial and consulting services.
- Meaning and history The company’s visual identity is minimalist and stylish.
- Its logo, composed of a wordmark and an elegant yet strong emblem is instantly recognizable across the globe and evokes a sense of a highly-professional approach and attention to detail.
- One with a monk and another one — with a bear.
- This heraldic insignia stayed with the company for more than 30 years and is the most traditional and royal of all the Allianz visual identity designs.
- There were three vertical lines on the bird’s body, which had their upper parts curved to the left and their bottoms’ cuts triangular.
- It was a powerful emblem, which boasted a German Imperial Eagle, a symbol of strength and courage.
- The monochrome color palette and the iconic imperial bird were kept untouched, while the circle of the emblem softened the sharp and strict silhouette, and the lettering added a sense of professionalism and traditional approach.
- Later the company started using a blue and white color combination, as a reflection of the brand’s reliability and trustworthiness.
- 1999 – Today The current Allianz logo was designed in 1999.
- It is a modernized and simplified version of the previous one, where the imperial eagle is replaced by a graphical interpretation, consisting of three vertical lines, where the middle one has its upper part turned left, like the iconic eagle, and two other lines are placed lower and have their tops rounded, representing wings.
- The typeface of the wordmark was also refined and gained a more modern and sleek look, representing a powerful reputable company.
- The color palette remains blue and white, which is a perfect symbol of reliability and protection, as well as the firm’s expertise and authority.
- 2006 – Today Another version of the logo was created in 2006 by Gerard Unger and features the same wordmark and emblem but in a three-dimensional refined design.
- Font The Allianz elegant and classy wordmark is executed in a custom typeface, created by Gerard Unger.
- The custom typeface of the company’s visual identity is pretty close to Rotis Semi Serif Bold 65 or Jotia Bold fonts, but with the softened lines.
- Review Established by Wilhelm Finck and Carl Thieme in 1890 in Berlin, Allianz Group is an international leader in insurance and financial services, which operates in over 70 countries worldwide, through more than 700 subsidiaries and offices.
- The company offers insurance and financial services, operating in three core business areas: property and casualty insurance, life and health insurance, and asset management and banking.
- The Corporate & Other department includes treasury and alternative investment activities.
- The company established as a German business has grown into one of the most influential financial and insurance services provider in the world, which has a perfect reputation and is known for its reliability and professionalism.
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