Inspiration – Tui Logo Facts, Meaning, History & PNG

Tui Logo

evolution history and meaning

  • Download PNG TUI Logo PNG TUI is a brand of multinational travel and tourism company, based in Germany.
  • The broad portfolio of the company consists of tour operators, 1,600 travel agencies and online portals, 6 airlines with around 150 aircraft, over 380 hotels and 17 cruise liners in all major holiday destinations around the globe.
  • Meaning and history Before 1997 Before changing the name to Tui, the company was called Preussag, and the first two logos were based on this original name.
  • The initial insignia featured a bold black sans-serif lettering in the uppercase set in the right from a stylized minimalist emblem composed of three lines arched to the center and forming a triangular structure.
  • 1997 – 2001 The redesign of 1997 changed the monochrome color palette to blue on white, removed the graphical part of the logo, and switched the stable and strict sans-serif typeface of the wordmark to a more elegant italicized one.
  • The style was completely changed and the new logo looked more sophisticated and airy.
  • 2001 – 2017 In 2001 the name of the company was switched to Tui and the new logo was introduced in the same year.
  • It was a Ted and white badge, composed of a rounded sans-serif lettering “World Of Tui” set on the right from a stylized emblem, formed by a smile-arched line with the solid Ted dot above its right end, and a horizontal serif on the left one.
  • This was the stylized “Tui” inscription.
  • 2017 – Today TUI stands for Touristik Union International and it’s logo symbolizes its “Discover Your Smile” motto.
  • The TUI logo is made up of the words “World of TUI” along with a symbol depicting a smiling face.
  • It was created by Interbrand design agency.
  • The iconic TUI logo is based on a very simple yet always perfectly working color palette of red on a white background.
  • It reflects everything the brand stands for across everything it does.

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