OshKosh B’gosh Logo
- It was established in 1895 and is now headquartered in Atlanta, Georgia.
- In fact, it looked quite innovative for its time.
- We can mention, for instance, the way the enlarged “K” showed the border between the two parts of the word replacing the regular space.
- Or the way the “O” and “K” were slightly larger than all the other letters, although the other letters were also capitalized.
- 1949 The design grew simpler and more dynamic.
- For one, the serifs now looked plainer.
- The way the horizontal bar was positioned below the “K” added a playful touch – the “K” seemed to be stepping over the bar as if the glyph was alive.
- 1965 The type used for the “OshKosh” part of the wordmark grew simpler.
- The word “B’gosh,” on the other hand, now featured a more casual, friendly script creating a friendlier impression.
- 1986 The heavy, bold type made the logo look unapproachable, which hardly benefitted the children’s apparel company.
- 2003 The brand replaced the “serious” sans serif type in the word “B’gosh” by a playful handwritten script, which made the logo friendlier and better for the younger audience.
- 2011 The type used for the word “B’gosh” is still a handwritten one but it looks more like the script of the 1965 OshKosh B’gosh logo.
- Font and color The visual identity of Oshkosh B’gosh has two lines of the lettering changed executed in one color but different typefaces.
- The white accents of the logo represent transparency and elegance.
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