Nescafe logo and symbol, meaning, history, PNG
- Download PNG Nescafe Logo PNG The earliest Nescafe logo, which was introduced in 1938, looked very much like the current one.
- Meaning and history Nescafé is one of the brands, which prefer evolution to revolution, so once created their logo in 1938, the company was only refining and modifying it throughout the years, without any dramatic changes and innovations.
- There were five major redesigns of the famous instant coffee manufacturer’s visual identity, but only the first two versions featured something, that is a scent on the current version, as for the color palette, once set in the 1950s, it hasn’t been changed until 2014 when the delicate red accent was added.
- 1938 – 1953 The very first logo of the brand was designed in 1938 and featured a strict straight beige inscription on a brown background.
- 1953 -1968 The logo was slightly redesigned in 1953, and the main change was with the color palette, now it became monochrome, which gave the company an opportunity to place the logo on different background and use it in various types of advertising.
- As for the inscription itself, it was refined, but not changed.
- 1968 – 1983 The underline was removed from the logo in 1968.
- Another significant change — the accent above the letter “É” was now on the same level as the upper horizontal line of the logo.
- The bold and simple sans-serif was replaced by a stylish and sophisticated serif font with slightly visible delicate and sharp serifs.
- The font is very similar to Agenda URW Bold and Majesty black fonts, but with the letter “N” customized.
- 1998 – 2014 The redesign of 1998 was also about the typeface.
- It was a very strong and perfectly executed nameplate, which stayed with the company for 16 years.
- During the same time period, the company started using an additional color palette — the combination of white and red, which was mainly used in the advertising campaigns where the white logotype was placed on a red cap, which became a symbol of the brand and is still used by the company.
- The serif typeface was changed to a custom sans-serif, which is most likely based on Neuropa Family fonts, but with more distinct cuts and smooth lines.
- As for the color palette, the company uses red, white and black in different combinations, but the main version featured black inscription on a white background with a sleek red accent above the letter “É”, which resembles a smoke over the cup of hot coffee and makes you feel the amazing smell.
- The 2014 Nescafe symbol was developed by Publicis, CBA, and OgilvyOne (Frankfurt).
- Font In the 2014 version, the serif font has been replaced by a more rounded sans serif one.
- The most remarkable change has been introduced to the accent above the last character.
- Alternatively, the wordmark may feature a combination of red and black, red and white, or red, black, and white.
- Video
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