evolution history and meaning
- It is most known for high-end ski and apres-ski collections and quilted outerwear.
- Meaning and history The name of the brand, Moncler, is derived from the name of the village, where it was created — Monestier-de-Clermont.
- And at the very beginning of its history, the brand was manufacturing only sleeping-bags.
- Today this name is synonymous with the most luxury down-jackets and skiwear.
- The Moncler logo is instantly recognizable and is composed of a wordmark and an emblem above it.
- The wordmark in all capital letters is executed in a bold glyphic serif typeface, which is similar to the font, created by Ernst Friz, Friz Quadrada.
- It looks sleek and elegant.
- The Moncler badge, which can be seen on all the brand’s jackets, repeats the logo but is placed into a rounded figure and the wordmark is arched.
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