Lufthansa logo and symbol, meaning, history, PNG
- The number of destinations in Germany is around 20, while the number of international destinations reaches 200.
- In 1997 the airline became one of the founding members of Star Alliance.
- Meaning and history The reputable German carrier boasts a unique and instantly recognizable visual identity, which is composed of an emblem, designed in 1918 and a strict and elegant wordmark.
- The iconic emblem for the airline was designed by Otto Firle, a German artist, and was first adopted by the predecessor of the company, Deutsche Luft Hansa, in 1926.
- 1953 – 1963 Lufthansa as the company was formed in 1953 and adopted its first logo in the same year.
- It was a yellow crane placed above the yellow wordmark on a dark blue rectangle.
- The wordmark was written in all capitals and executed in a strong and solid serif typeface, which is very similar to Circe Slab font, with its elongated serifs and bold confident main lines of the letters.
- The yellow and blue color palette of the original logo was a reflection of progressiveness, creativity, and speed, along with protection and reliability, the calm blue stood for.
- 1963 – 2018 The redesign of 1964 brought a new style to the company’s visual identity, keeping the iconic symbol untouched.
- The crane was now enclosed in a circle frame and placed on the left of the wordmark in the title case.
- The main color palette of the new logo was composed of a classic blue on a white background, there were also two additional schemes, used by the group — monochrome for printed documents and blue on yellow, which made the airline stand out from the list of its competitors.
- The font with clean and neat lines and contours accents on the company’s professionalism and expertise, reflecting the German quality and responsibility.
- As for the logotype, Helvetica font is replaced by a custom sans-serif, which also has traditional and bold lines, but adds a unique and individual feature to the whole visual identity.
- The color palette of the logo is still blue on white or monochrome, but the yellow and blue version is not in use anymore.
- It is replaced by white on yellow, a crispier and fresher combination.
- Luftag acquires symbol and name The Deutsche Luft Hansa company was liquidated in 1951, but its name and emblem were bought three years later by a German airline, Luftag (Aktiengesellschaft für Luftverkehrsbedarf), created in 1953.
- Emblem The Lufthansa logo features a bird in flight.
- Color The combination of dark blue and a saturated shade of yellow is the core of the Lufthansa emblem.
- This is the color in which the “Nonstop you” inscription is given.
- Video
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