Lincoln Financial logo and symbol, meaning, history, PNG
- Today the company is one of the Fortune500 lists with almost 10 thousand employees and annual revenue of about 16 billion USD.
- Meaning and history The company’s visual identity is a tribute to one of the greatest figures in the American history — Abraham Lincoln.
- The famous insurer’s logo is composed of an emblem with a wordmark on its right.
- The contour of the Abraham Lincoln’s face is turned to the right and is instantly recognizable due to his unique traits.
- The burgundy, black and white color palette of the company’s logo is a reflection of power and sophistication.
- The scheme represents high class society and seriousness, along with energy and a thoughtful character.
- White, being the main color of the corporate emblem, symbolizes loyalty and purity.
- Font The wordmark of the logo is composed of two levels which use two different styles.
- The upper level contains “Lincoln” lettering, which is colored burgundy and is executed in a bold traditional serif typeface, which is similar to Tyrnavia Regular for Lincoln.
- Review Established at the beginning of the 20th century, today Lincoln Financial Group is one of the Fortune500 companies, which offers a wide range of financial and insurance solutions and services for individual customers.
- The company, headquartered in Philadelphia, serves clients all over the United States and the United Kingdom with the help of almost 10 thousand employees in the group’s numerous offices.
- The main segments of the company include life insurance, retirement plans, annuities and group protection services.
- The most popular product of the group is life insurance, which is available in three options: term life, permanent and variable universal life.
- As for the Variable Universal life product, it is a combination of term life pack with cash accumulation.
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