Henri Lloyd logo and symbol, meaning, history, PNG
- Download PNG Henri Lloyd Logo PNG Henri Lloyd is an activewear fashion label, which was established in 1963 in the United Kingdom.
- The brand specializes in the clothing and accessories for sailing and today is a part of the Swedish Allegro Group, having over 40 stores across the globe.
- Meaning and history The iconic and instantly recognizable Henri Lloyd visual identity was redesigned after the acquisition of the company by a Swedish retailing group.
- The previous Henri Lloyd logo was composed of a traditional wordmark with a tagline and an emblem above it.
- The nameplate was executed in a narrowed serif typeface, which was a reflection of aristocratic elegance.
- The tagline showed the year of the company’s establishment, written in Roman numbers.
- The iconic Henri Lloyd emblem was composed of a monogram enclosed in a laurel wreath with a crown on top.
- A perfect representation of one of the most luxurious sports — yachting.
- The company decided to change its visual identity to a more contemporary and minimalist one.
- The current Henry Lloyd logo is composed of a wordmark in all capital letters executed in a sleek modern sans-serif typeface with the diagonal cut of “-“ sign, placed between the two parts of the inscription.
- The new Henri Lloyd icon is also laconic and simple.
- It depicts a capital letter “H”, placed above the “L”.
- Two white letters are located on a black background and separated by a thin horizontal line.
- The color palette remains monochrome, which symbolizes timelessness and confi-dence, as well as shows the professional and strong brand.
PNG Design and Logo Download
