GEICO logo and symbol, meaning, history, PNG
- The abbreviation stands for Government Employees Insurance Company, the second largest auto insurance company in the United States.
- Thanks to its entertaining and humoristic commercials, the company and its logo are known not only in the US but also outside it.
- Meaning and history 1936 – 1962 When it was established in 1936, GEICO provided the federal government members and employees as well their families with auto insurance.
- A flying eagle was depicted on a rounded emblem with lettering written around the perimeter of the badge.
- Several five-pointed stars were set on the upper border of the circle, and the pennant with the patters of the American flag — under the bird.
- 1969 – 1970s The contours of the circular emblem from 1962 were strengthened and emboldened in 1969.
- The badge also got accompanied by a modern sans-serif Geiko logotype in the uppercase, which was set under the medallion and outlined in a thin black rectangle.
- The new emblem stayed with the company for only a few years.
- 1978 – Today The design of the company’s brand identity has always been based on the font, the color and since 1999 on the amusing GEICO Gecko, the mascot.
- The first rebranding came in 1994, resulting in the GEICO Insurance logo that we know today ‒ the word “GEICO” written in a sans serif font.
- The company has used other mascots as well, but the GEICO Gecko is the most popular GEICO symbol.
- The font is known by the name of Eurostile Bold Extended #2.
- The font contrasts with the goofy commercials, creating dissociation between them and the logo, which produces a successful effect.
- This combination is to inspire clients and make them believe that this choice will be the best, as blue is associated with confidence and stability, while white refers to purity and goodness.
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