evolution history and meaning, PNG
- Download PNG Gateway Logo PNG Gateway is an American brand of personal computers and accessories manufacturer, which was established in 1985 and sold to Acer in 2007.
- It is one of the most famous computer technology brands in the world.
- Meaning and history The prototype of today’s iconic Gateway logo was created in 1998, but before that the company was named Gateway 2000 and boasted a completely different visual identity, which was chic, sharp, and very stylish.
- 1985 — 1998 The original logo for Gateway 2000 was introduced in 1985 and boasted a horizontally stretched black banner with a white inscription and an oversized emblem in gold and white.
- There was also a monochrome version of the logo available, with the emblem in white with black lines; another option of the visual identity was a simple black logotype, in the same serif font.
- 1998 — 2002 The name of the company was changed to Gateway in 1998 and the new logo was introduced in the same year.
- The company adopted a cow patter as its main theme, and the new logo consisted of a smooth serif inscription in green, and a stylized box with white and black spots, placed above or on the left from the wordmark.
- The cow-block became one of the most recognizable symbols in history, and came back to the company’s visual identity later, in 2004.
- The iconic cow-block turned into a black smooth spot with a stylized letter “G” on it.
- The letter was drawn in clean white lines and looked a bit like a Google emblem.
- The wordmark was also redrawn and featured a thin and sophisticated serif typeface with its letters rounded and serifs distinct and visible.
- 2004 — Today The redesign of 2004 brought back the iconic emblem, redrawing, and cleaning it.
- There are several versions of the logo available today — with a cow-book outlined, with a green or black wordmark, and an inverted logo, where the main color of the box is black, and the spots are white.
- The typeface of the today’s logo featured clean and extended sans-serif shapes and looks minimalist yet solid and progressive.
PNG Design and Logo Download
