evolution history and meaning, PNG
- Download PNG AXE Logo PNG The story of the AXE brand started in France in 1983.
- It was introduced in Europe and Latin America before being launched in the US in 2002.
- The brand of male grooming products is aimed at the younger target audience.
- In 2004, antiperspirant and deodorant sticks were added.
- Meaning and history 1983 The original Axe logo hardly bore anything in common with the current one, except for the name of the brand.
- The design combined semi-circles (the top of the “A” and the “E”) with the angular elements and straight bars (the “X,” the middle bars of the “A” and “E”).
- 1999 The basic shape of the glyphs remained the same, and yet, there were a couple of alterations providing a fresh look.
- The black letters became gray and adopted shades.
- The rounded ends were replaced by regular ones.
- The letters were now black with two outlines: a white one and a black one.
- The middle bar of the “E” grew almost as long as the top and the bottom one.
- While the logo described above could be used on its own, there was also a version with the tagline “The Axe Effect.” The tagline featured a generic sans.
- The wordmark seen on the bottles looks pretty similar to the Axe logo in terms of the overall style.
- For instance, the ends of the “Y” feature the same turn as the “X.” The connection between the two bars of the “L” in the Lynx logo looks the same as the rounded angles of the “A” in the Axe wordmark.
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