Inspiration – Abarth Logo Facts, Meaning, History & PNG

Abarth Logo

evolution history and meaning

  • Carlo created the brand’s famous logo in 1949.
  • 1949 – 1954 The very first Abarth logo from 1949 was composed of a blue scorpion image with black outline and red wordmark in all caps “Abarth & Co — Torino”.
  • 1954 – 1969 In 1954 the Abarth logo was redesigned and started taking the form we all know now.
  • The shield-like shape of the emblem was colored yellow and red with the blue outline and arched lettering.
  • The scorpion figure in the center of the emblem executed in blue.
  • 1961 – 1969 The scorpion image becomes more geometric and changes in color to black.
  • The Abarth wordmark also changes palette to white on a light blue background.
  • 1969 – 2007 The brand decided to bring the blue scorpion back and add the colors of the Italian Flag to the wordmark.
  • 2007 – Today The new Abarth logo was designed in 2007 and only slightly refined during the years.
  • The Emblem The iconic Abarth emblem always featured an image of the scorpion.
  • In the early years, the scorpion featured a blue color and was very detailed.
  • But today the icon is executed in abstract geometric style, which makes the logo look modern and fancy.
  • The Abarth Emblem is a masterpiece of the contemporary visual identity design.
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