KPN logo and symbol, meaning, history, PNG
- As of late 2020, the number of customers using their mobile network exceeded 3,585 million, broadband network: 3,235 million, fixed-mobile: 1,400 million.
- Meaning and history The company’s origins can be traced to a postal service called the Statenpost, which was established in 1752.
- In 1893, the Dutch postal system and telegraph and telephone services merged into a single institution named the Staatsbedrijf der Posterijen, Telegrafie en Telefonie (PPT).
- We will start the history of the KPN logo with its predecessor, PPT, sacrificing all of it before 1935.
- 1950 The design was redrawn.
- It now featured multiple pictorial elements representing the objects used by the company’s employees daily.
- The objects stole the limelight from the name of the brand.
- 1957 The designers resolved the main issue of the previous emblem by removing all the objects except one (the horn) and drawing it in a minimalist style.
- 1981 The horn idea already looked dated and was replaced by five identical dots and a stylized rectangle, which better represented the media used for communication in that era.
- The new color looked brighter and friendlier.
- 1989 As the company became private and was renamed Koninklijke PTT Nederland (KPN), a new brand identity was introduced.
- There was the square with one of its angles looking up (like on the 1935 logo), the lowercase letters, and the grassy-green color (like on the 1981 logo).
- 1999 While on the previous KPN logo, the crown was placed above the square, this time, it could be seen inside.
- 2006 The solid shapes transformed into abstract colored droplets, which better represented the modern idea of telecommunication.