evolution history and meaning
- Carlo created the brand’s famous logo in 1949.
- 1949 – 1954 The very first Abarth logo from 1949 was composed of a blue scorpion image with black outline and red wordmark in all caps “Abarth & Co — Torino”.
- 1954 – 1969 In 1954 the Abarth logo was redesigned and started taking the form we all know now.
- The shield-like shape of the emblem was colored yellow and red with the blue outline and arched lettering.
- The scorpion figure in the center of the emblem executed in blue.
- 1961 – 1969 The scorpion image becomes more geometric and changes in color to black.
- The Abarth wordmark also changes palette to white on a light blue background.
- 1969 – 2007 The brand decided to bring the blue scorpion back and add the colors of the Italian Flag to the wordmark.
- 2007 – Today The new Abarth logo was designed in 2007 and only slightly refined during the years.
- The Emblem The iconic Abarth emblem always featured an image of the scorpion.
- In the early years, the scorpion featured a blue color and was very detailed.
- But today the icon is executed in abstract geometric style, which makes the logo look modern and fancy.
- The Abarth Emblem is a masterpiece of the contemporary visual identity design.
- Video
PNG Design and Logo Download
