Komatsu logo and symbol, meaning, history, PNG
- Download PNG Komatsu Logo PNG Komatsu is the brand of a Japanese company, which specializes in the manufacturing of industrial and construction machinery.
- The company was established in 1921 and today is one of the world’s leaders in its industry.
- Meaning and history before 1991 The Komatsu company was named after one of the Japanese cities, yet the mane has a meaning of “small pine tree”.
- The first visual identity of the brand was based on the company’s name meaning — the abstract image of a tree with a wordmark under it, placed in a square frame with rounded angles.
- 1991 – Today The current Komatsu logo was designed in 1991 by Bob Wolf from Wolf Design Partners agency.
- The company decided to switch to a more minimalist and modern logotype, and they did it brilliantly.
- The Komatsu logotype is executed in an extra-bold sans-serif typeface with strong and solid letters.
- It is intense and perfectly weighted and balanced so that no additional graphics are needed there.
- The two most remarkable elements of the Komatsu logo are its letters “A” and “T”.
- The “A” has no horizontal bar, which adds uniqueness to the lines of the wordmark’s “T”, which is the only letter in the brand’s name, having a horizontal bar.
- The right half of the “T” bar is placed above the height of other letters and forms a square, the only element of the nameplate which is elevated.
- The Komatsu color palette is based on a royal blue, which looks great on both the white backgrounds of typography materials and websites and the yellow of the company’s machinery.
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