Popeyes logo and symbol, meaning, history, PNG
- The result is that it has swept not only the USA, but also the world.
- At present the company offers careers to approximately 60,000 employees in different countries.
- Meaning and history 1972 – 2001 The Popeyes logo history started in 1972.
- There was also the lettering “Famous Fried Chicken & Biscuits” in the logo.
- Besides red and white, the color palette included orange and yellow.
- Some time later the brand utilized the “dancing” wordmark logo.
- 2008 – 2019 In 2008 the chicken chain underwent an all-round brand transformation.
- The design company Pentagram Design from Austin was in charge of creating a new visual brand identity, including the logo.
- It was that year that the company acquired its full brand name ‒ Popeyes Louisiana Kitchen, Inc. 2019 – Today At present Popeyes uses three logos: the Popeyes horizontal dancing letters logo (the primary one); the horizontal Popeyes Louisiana Kitchen logo with the fleur-de-lis symbols; the Popeyes Louisiana Kitchen seal (a circle containing the fleur-de-lis symbols and the dancing “P” icon).
- Font To achieve the friendly, playful look, Popeyes again chose “dancing letters” for the revamp of 2008.
- The custom font had been in use for several years and had become well-known.
- Colors The colors found in the logo ‒ red, orange and white ‒ repeat the original design of the restaurants.
- The eye-popping color scheme has not failed to justify the hopes set on it ‒ it makes the brand’s visual identity look optimistic, inviting, and therefore, appealing.
- Interestingly enough, in 2011 Popeyes logo was featured among 15 most successful brand refreshes in the past few years.
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