Fujitsu logo and symbol, meaning, history, PNG
- Though the very first emblem for the brands which was used for almost thirty years featured a completely different idea and essence.
- The letter “F” in the badge was written in lowercase, with its vertical line curved from up and down, and resembling the contours of the “S”.
- 1962 — 1972 The redesign of 1962 completely changed the Fujitsu visual identity concept.
- It was a rectangular badge with a strict straight frame and the name of the company in Japanese placed in the middle of the emblem and two additional inscriptions, set on the frame.
- 1972 — 1988 In 1972 the color palette of the Fujitsu visual identity was switched to red and blue.
- The name of the company was still set in Japanese and placed between two bold blue horizontal lines.
- The new emblem looked like a flag and evokes a sense of power and professionalism.
- It stayed with the brand for more than a decade and was the last logo version with the nameplate in hieroglyphics.
- 1988 — Today With the redesign of 1988, Fujitsu got its new logo which became iconic and stayed untouched for more than thirty years.
- The new emblem featured a capitalized serif inscription in a scarlet red color with a fancy curved line above letters “J” and “I”.
- The line resembles a letter “S”, placed horizontally, and adds more elegance and style to the whole image.
- The red and white color palette of the Fujitsu logo evolved from the color palette of the previous visual identity version, taking the best of it and celebrations Japan and its national red and white flag.
- Font Although the wordmark has been probably drawn by hand, its typeface resembles the Friz Quadrata No2 D font.
- The letter “U” is different, though.
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