evolution history and meaning, PNG
- Download PNG Westland Logo PNG Westland Workgear is a New Zealand brand founded in 1994.
- While originally it manufactured workwear primarily for miners, farmers, fishermen, and mechanics, today the company offers a wider range of products including uniforms, accessories, and safety equipment for various industries.
- Meaning and history The primary Westland Workgear logo, as seen on the company’s website, is rather complex.
- It contains not only the name of the brand and an emblem but also a tagline.
- The wordmark occupies the majority of the space.
- The word “Workgear” is larger than “Westland” and is given in a darker shade of green.
- As a result, “Workgear” is better visible.
- In this way, the company emphasizes the type of product it offers, which is especially valuable when the logo is seen by those unfamiliar with the brand.
- Below the name of the brand, there is the tagline “We have promises to keep,” which is also given in dark green but features smaller letters.
- All three lines start with the same letter, the “W,” which creates an interesting pattern.
- The designers behind the logo decided to support the pattern in the emblem placed to the left.
- The peaks of the snow-capped mountains fit the “W” pretty well.
- And yet, we can’t but mention that if the angles of the “W’s” were the same as the angles of the mountain peaks, the visual rhyme could be more pronounced.
- Colors The palette of the Westland logo appears to have been inspired by the beauty of the local landscape featuring various shades of green.
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